About
About
We believe brands are not to be reasoned with. They are hearts to be won. Brands should be felt, remembered and loved — irrationally so.
In the face of changing markets and technology, TinyWins builds brands that remain relevant and differentiated — not based on trends, fads, or data but on timeless human truths.
Work with us
Work with us
Let’s make some magic.
HELLO@TINYWINS.COM
COPY
About
About
We believe brands are not to be reasoned with. They are hearts to be won. Brands should be felt, remembered and loved — irrationally so.
In the face of changing markets and technology, TinyWins builds brands that remain relevant and differentiated — not based on trends, fads, or data but on timeless human truths.
Work with us
Work with us
Let’s make some magic.
HELLO@TINYWINS.COM
COPY
Proliferating War Tested Wisdom
Proliferating War Tested Wisdom
Watch Reel
Proliferating War Tested Wisdom
Watch Reel
Shield AI came to TinyWins with battlefield-proven technology.
Shield AI came to TinyWins with battlefield-proven technology.
As their AI-powered drones and autonomous systems expanded into new markets, the challenge wasn’t capability — it was building a brand that could scale with their ambition, while earning trust at the highest stakes.
The rebrand positioned Shield AI as a defense-tech leader, helping secure a $5.3B valuation and attracting investors such as L3Harris and Hanwha.
It enabled $240M in Series F funding to scale Hivemind Enterprise, supported Hivemind’s launch as the premier AI-powered autonomy platform for defense, and unlocked strategic partnerships with Kratos, Boeing, and Korea Aerospace Industries. As AOR, we also led go-to-market strategy, behavioral video, and product launch materials that reinforced Shield AI’s leadership.
Deliverables
Naming
Dual naming for company and flagship product
Visual Identity
Logo and visual identity system; brand guidelines; photography guidelines; 3D renders and treatments
Digital Identity
Complete website design and development; full redesign and overhaul from existing site
Storyboarding
Frame-by-frame outline to guide filming and 3D rendering production
Script Development
Concept-to-final script creation, including narrative structure, messaging, and dialogue tailored to audience
Art Direction
Guidance for production collaborators to ensure visuals are consistently ambitious and aligned within brand standards
The rebrand positioned Shield AI as a defense-tech leader, helping secure a $5.3B valuation and attracting investors such as L3Harris and Hanwha.
It enabled $240M in Series F funding to scale Hivemind Enterprise, supported Hivemind’s launch as the premier AI-powered autonomy platform for defense, and unlocked strategic partnerships with Kratos, Boeing, and Korea Aerospace Industries. As AOR, we also led go-to-market strategy, behavioral video, and product launch materials that reinforced Shield AI’s leadership.
The rebrand positioned Shield AI as a defense-tech leader, helping secure a $5.3B valuation and attracting investors such as L3Harris and Hanwha.
It enabled $240M in Series F funding to scale Hivemind Enterprise, supported Hivemind’s launch as the premier AI-powered autonomy platform for defense, and unlocked strategic partnerships with Kratos, Boeing, and Korea Aerospace Industries. As AOR, we also led go-to-market strategy, behavioral video, and product launch materials that reinforced Shield AI’s leadership.
Deliverables
Deliverables
Naming
Dual naming for company and flagship product
Visual Identity
Logo and visual identity system; brand guidelines; photography guidelines; 3D renders and treatments
Digital Identity
Complete website design and development; full redesign and overhaul from existing site
Storyboarding
Frame-by-frame outline to guide filming and 3D rendering production
Script Development
Concept-to-final script creation, including narrative structure, messaging, and dialogue tailored to audience
Art Direction
Guidance for production collaborators to ensure visuals are consistently ambitious and aligned within brand standards
See more
See More
Delivering Peace through Strength
Watch Reel
Delivering Peace through Strength
Watch Reel
In three weeks, TinyWins rebuilt war.gov for the scale and reality of the modern warfighter.
In three weeks, TinyWins rebuilt war.gov for the scale and reality of the modern warfighter.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vitae laoreet ex. Proin imperdiet mauris et iaculis tempus. In ullamcorper eros in ligula iaculis, vel varius ex laoreet. Suspendisse semper enim ante.
The U.S. Department of War needed a redesign team in days. The mandate was clear and high stakes. Redesign war.gov to reflect the future of the American warfighter. We assembled a team of strategists, writers, and nine designers and moved straight into a three week sprint. The system was built to handle the full range of existing content at any screen size, while bringing the UI and layout up to modern standards. Working alongside the National Design Studio, we developed multiple visual directions tied to distinct strategic paths. The visual language centered on real soldiers and real hardware, with an emphasis on the technological capability of the U.S. military.
Deliverables
UX / IA
Site inventory, content mapping, template taxonomy, user personas, audience framing, wireframes
UI Design
Modular component library, core template designs
Visual Design
Territory exploration, typography, editorial treatments, photography audit and guidance
Motion Design
Iterative motion concepts for homepage and key sections, micro-animations, cursor interactions
Content Strategy
Content hierarchy, narrative approach, editorial framing, copy direction
Design System
Final component library, typography definition, color palette, responsive mobile design, handoff-ready documentation
The rebrand positioned Shield AI as a defense-tech leader, helping secure a $5.3B valuation and attracting investors such as L3Harris and Hanwha.
It enabled $240M in Series F funding to scale Hivemind Enterprise, supported Hivemind’s launch as the premier AI-powered autonomy platform for defense, and unlocked strategic partnerships with Kratos, Boeing, and Korea Aerospace Industries. As AOR, we also led go-to-market strategy, behavioral video, and product launch materials that reinforced Shield AI’s leadership.
The U.S. Department of War needed a redesign team in days. The mandate was clear and high stakes. Redesign war.gov to reflect the future of the American warfighter. We assembled a team of strategists, writers, and nine designers and moved straight into a three week sprint. The system was built to handle the full range of existing content at any screen size, while bringing the UI and layout up to modern standards. Working alongside the National Design Studio, we developed multiple visual directions tied to distinct strategic paths. The visual language centered on real soldiers and real hardware, with an emphasis on the technological capability of the U.S. military.
The U.S. Department of War needed a redesign team in days. The mandate was clear and high stakes. Redesign war.gov to reflect the future of the American warfighter. We assembled a team of strategists, writers, and nine designers and moved straight into a three week sprint. The system was built to handle the full range of existing content at any screen size, while bringing the UI and layout up to modern standards. Working alongside the National Design Studio, we developed multiple visual directions tied to distinct strategic paths. The visual language centered on real soldiers and real hardware, with an emphasis on the technological capability of the U.S. military.
Naming
UX / IA
Dual naming for company and flagship product
Site inventory, content mapping, template taxonomy, user personas, audience framing, wireframes
Visual Identity
UI Design
Logo and visual identity system; brand guidelines; photography guidelines; 3D renders and treatments
Modular component library, core template designs
Digital Identity
Visual Design
Complete website design and development; full redesign and overhaul from existing site
Territory exploration, typography, editorial treatments, photography audit and guidance
Storyboarding
Motion Design
Frame-by-frame outline to guide filming and 3D rendering production
Iterative motion concepts for homepage and key sections, micro-animations, cursor interactions
Script Development
Content Strategy
Concept-to-final script creation, including narrative structure, messaging, and dialogue tailored to audience
Content hierarchy, narrative approach, editorial framing, copy direction
Art Direction
Design System
Guidance for production collaborators to ensure visuals are consistently ambitious and aligned within brand standards
Final component library, typography definition, color palette, responsive mobile design, handoff-ready documentation
Deliverables
Deliverables
Art Direction
See More
Feeling Fortified
Watch Reel
Feeling Fortified
Watch Reel
Traysar came to TinyWins with a new class of subterranean warfare systems.
Traysar came to TinyWins with a new class of subterranean warfare systems.
As they moved from specialized capability to strategic scale, the gap wasn’t technical—it was perception: translating underground dominance into a brand that leaders could understand, trust, and act on.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vitae laoreet ex. Proin imperdiet mauris et iaculis tempus. In ullamcorper eros in ligula iaculis, vel varius ex laoreet. Suspendisse semper enim ante, vitae faucibus felis condimentum et. Praesent malesuada vulputate cursus. Quisque id sodales arcu. Duis eget mi erat. Phasellus convallis vestibulum magna, quis dignissim quam dignissim sed. In non consectetur nibh. Proin tempus, purus egestas volutpat mattis, mauris dolor rhoncus purus, eget mollis orci massa at erat. Suspendisse nec dictum est. Mauris quis tempus ipsum, in tristique mauris. Vivamus cursus condimentum sem eu euismod. In faucibus, ante sit amet interdum sagittis, magna nibh convallis justo, ac pharetra nunc erat non nisi.
Deliverables
Visual Identity
Logo and visual identity system; brand guidelines; photography guidelines; 3D renders and treatments
Digital Identity
Complete website design and development; full redesign and overhaul from existing site
Marketing GTM strategy
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vitae laoreet ex.
The rebrand positioned Shield AI as a defense-tech leader, helping secure a $5.3B valuation and attracting investors such as L3Harris and Hanwha.
It enabled $240M in Series F funding to scale Hivemind Enterprise, supported Hivemind’s launch as the premier AI-powered autonomy platform for defense, and unlocked strategic partnerships with Kratos, Boeing, and Korea Aerospace Industries. As AOR, we also led go-to-market strategy, behavioral video, and product launch materials that reinforced Shield AI’s leadership.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vitae laoreet ex. Proin imperdiet mauris et iaculis tempus. In ullamcorper eros in ligula iaculis, vel varius ex laoreet. Suspendisse semper enim ante, vitae faucibus felis condimentum et. Praesent malesuada vulputate cursus. Quisque id sodales arcu. Duis eget mi erat. Phasellus convallis vestibulum magna, quis dignissim quam dignissim sed. In non consectetur nibh. Proin tempus, purus egestas volutpat mattis, mauris dolor rhoncus purus, eget mollis orci massa at erat. Suspendisse nec dictum est. Mauris quis tempus ipsum, in tristique mauris. Vivamus cursus condimentum sem eu euismod. In faucibus, ante sit amet interdum sagittis, magna nibh convallis justo, ac pharetra nunc erat non nisi.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vitae laoreet ex. Proin imperdiet mauris et iaculis tempus. In ullamcorper eros in ligula iaculis, vel varius ex laoreet. Suspendisse semper enim ante, vitae faucibus felis condimentum et. Praesent malesuada vulputate cursus. Quisque id sodales arcu. Duis eget mi erat. Phasellus convallis vestibulum magna, quis dignissim quam dignissim sed. In non consectetur nibh. Proin tempus, purus egestas volutpat mattis, mauris dolor rhoncus purus, eget mollis orci massa at erat. Suspendisse nec dictum est. Mauris quis tempus ipsum, in tristique mauris. Vivamus cursus condimentum sem eu euismod. In faucibus, ante sit amet interdum sagittis, magna nibh convallis justo, ac pharetra nunc erat non nisi.
Naming
Visual Identity
Dual naming for company and flagship product
Logo and visual identity system; brand guidelines; photography guidelines; 3D renders and treatments
Visual Identity
Digital Identity
Logo and visual identity system; brand guidelines; photography guidelines; 3D renders and treatments
Complete website design and development; full redesign and overhaul from existing site
Digital Identity
Marketing GTM strategy
Complete website design and development; full redesign and overhaul from existing site
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus vitae laoreet ex.
Deliverables
Deliverables
Art Direction
See More